Fractional CRO & VP of Sales

Grow Sales.
Grow Share.
Grow Margin.

Senior CPG revenue leadership without the full-time cost. Retail strategy, DTC growth, and P&L discipline for consumer product brands between $2M and $30M ready to scale.

Book a Discovery Call Our Services
25+
Years CPG Revenue Leadership
$2M–30M
Ideal Client Revenue Range
3
Engagement Models Available
100
Day G3 Accelerator Program

Corporate background includes

Altria Energizer Husqvarna Startup Brands Global OEM
Retail Distribution · Revenue Architecture · DTC Growth · Broker Management · Trade Spend Optimization · Fractional CRO · Pricing Architecture · Sales Team Buildout · Retail Distribution · Revenue Architecture · DTC Growth · Broker Management · Trade Spend Optimization · Fractional CRO · Pricing Architecture · Sales Team Buildout ·

Do you recognize this?

Your brand is ready.
Your revenue engine isn't.

Most growing CPG brands hit a ceiling not because the product fails — but because the revenue infrastructure around it was never built. No pricing architecture. No trade spend guardrails. No broker accountability. No channel strategy.

That's exactly the work Distribution & Revenue Growth Partners does — and has done for 25+ years across every major retail channel in North America.

Let's fix it →

No Sales Executive

Individual contributors but no proven leader with multi-channel experience guiding strategy.

Stalled Distribution

In some doors but not gaining traction, losing shelf space, or struggling to maintain profitability.

Channel Conflicts

Tension between DTC, retail, and ecommerce with no clear hierarchy or guardrails in place.

Always Reactive

Everything feels like a fire drill — reacting to short-term challenges instead of executing a plan.

What We Do

Six ways we move
your revenue forward.

Fractional CRO
01

Fractional CRO

Embedded senior revenue leadership without the full-time cost.
Fractional VP of Sales
02

Fractional VP of Sales

Day-to-day sales leadership for brands not yet ready for a $300K full-time executive.
Retail Distribution
03

Retail Distribution

First-door planning, buyer pitch prep, broker selection & management, shelf set strategy.
Revenue Architecture
04

Revenue Architecture

Pricing ladders, promotional guardrails, trade spend ROI, and demand planning fundamentals.
Sales Team Buildout
05

Sales Team Buildout

Hiring profiles, comp plans, territory design, and onboarding for key sales hires.
Sales Leadership Vacancies
06

Sales Leadership Vacancies

We fill in and keep your sales team performing and accelerating during leadership gaps.
Signature Program

The 100-Day
G3 Accelerator

Grow Sales. Grow Share. Grow Margin. — A disciplined 100-day system that compresses what most organizations take a year to accomplish into a tight, accountable, high-energy window of measurable commercial impact.

Learn About G3 →
Distribution & Revenue Growth Partners LLC

John Castillo

Founder · Fractional CRO & VP of Sales

About the Founder

25+ years of CPG
revenue mastery.

Accomplished President, General Manager, and Chief Revenue Officer with proven leadership across the consumer goods industry — commercializing products across North America in retail, ecommerce, and dealer distribution.

John has implemented revenue growth principles accelerating margins faster than sales through disciplined trade spend and pricing architectures — from Fortune 500 companies to scrappy startups that needed to move fast with limited resources.

John's Full Story →

Revenue stuck? Let's unstick it.

Most engagements start with a 30-minute discovery call. No pitch, no pressure.

Book Your Discovery Call →