Services Built to
Move Revenue.

Six distinct engagement areas — each designed to solve a specific revenue bottleneck that growing CPG brands face on the path from $2M to $30M and beyond.

What We Do

Senior judgment.
Six ways to deploy it.

Fractional CRO
SERVICE 01
Fractional CRO
Embedded senior revenue leadership without the full-time cost.

What's Included

  • Full P&L accountability and revenue strategy ownership
  • Pricing architecture and promotional guardrails
  • Trade spend management and ROI framework
  • Channel strategy across retail, DTC, and ecommerce
  • Weekly leadership team participation
  • Demand planning and forecasting fundamentals
Fractional VP of Sales
SERVICE 02
Fractional VP of Sales
Day-to-day sales leadership for brands not yet ready for a $300K full-time executive.

What's Included

  • Daily/weekly sales team leadership and coaching
  • Pipeline management and account prioritization
  • Broker oversight and performance accountability
  • Buyer relationship management at key accounts
  • Sales forecasting and reporting cadence
  • Bridge coverage during leadership transitions
Sales Team Buildout
SERVICE 03
Sales Team Buildout
Hiring profiles, comp plans, territory design, and onboarding for key sales hires and growing account managers.

What's Included

  • Role definition and hiring profile development
  • Compensation plan and incentive structure design
  • Territory mapping and account segmentation
  • Onboarding framework for new sales hires
  • Account manager development and coaching
  • Sales process and CRM structure design
Retail Distribution
SERVICE 04
Retail Distribution
First-door planning, buyer pitch prep, broker selection & management, shelf set strategy.

What's Included

  • Retail target prioritization and first-door strategy
  • Buyer pitch preparation and sell sheet development
  • Broker network selection, onboarding, and management
  • Shelf-set strategy and planogram planning
  • Velocity program design for post-launch performance
  • Buyer relationship cadence and communication plan
Revenue Architecture
SERVICE 05
Revenue Architecture
Pricing ladders, promotional guardrails, trade spend ROI, and demand planning fundamentals.

What's Included

  • MSRP and pricing ladder development by channel
  • Promotional floor and guardrail framework
  • Trade spend ROI tracking and optimization
  • Channel conflict identification and resolution
  • Demand planning and inventory alignment basics
  • Margin protection analysis and improvement plan
Sales Leadership Vacancies
SERVICE 06
Sales Leadership Vacancies
We fill in and keep your sales team performing and accelerating during leadership gaps.

What's Included

  • Immediate interim sales leadership coverage
  • Team stabilization and morale management
  • Continuity of key account relationships
  • Pipeline preservation and acceleration
  • Ideal successor profile development
  • Transition planning for permanent hire

Engagement Models

How we work
with your brand.

Model 01
Monthly Retainer
Ongoing fractional CRO or VP of Sales engagement. Typically 12–30 hours per month of embedded leadership, strategy, and execution support.
Ongoing leadership
Model 02
Project Sprint
Defined-scope engagement for a specific challenge — retail launch prep, pricing rebuild, broker transition, or revenue architecture build.
Defined scope
Model 03
Advisory & Coaching
Strategic counsel for founders and sales leaders. Monthly calls, asynchronous support, and on-call access to 25+ years of CPG revenue pattern recognition.
Early stage

Not sure which service fits?

Start with a discovery call. 30 minutes with John — no pitch, just a real conversation about where your revenue is stuck.

Book Your Discovery Call →